As a small business owner, you are often competing with larger businesses. Because of all this competition, it’s so important to stand out amongst your competitors. So if you want to stand out, how do you do this? Branding, branding, branding!

Symbols give us a way to connect to someone or something, and connecting with your audience is the number one thing that will drive sales and customer loyalty.

Because the one thing that takes your DIY brand and website to the next level is your brand strategy. The reason being that when you start with the strategy behind your business first versus building things as you go along, you create consistency and foundational building blocks